Licensing

🌟 Licensing

Licensing, royalties, and content ownership strategy refers to the business and legal framework that protects a creator’s work — ensuring they maintain control, receive fair compensation, and make informed decisions about how their intellectual property is shared or monetized.

⚖️ What It Means

• Licensing
  Licensing is when a creator grants permission for others to use their work — such as illustrations, stories, characters, or therapeutic tools — under specific terms.
  For example, you might license a children’s book character for use in a mobile app, plush toy, or educational program. A licensing agreement defines how, where, and for how long the work can be used, while ensuring you retain ownership.

• Royalties
  Royalties are the earnings creators receive when their intellectual property generates income.
  This could come from book sales, app downloads, merchandise, or streaming views. A sound royalty plan ensures consistent, transparent payments based on sales or usage.

• Content Ownership Strategy
  This is the long-term plan for how creators protect, manage, and expand their creative assets.
  It involves decisions like whether to self-publish or co-publish, how to trademark a character, how to structure rights for international distribution, and how to retain creative control while collaborating with partners or publishers.

🌟 Why It Matters

For authors, illustrators, and expressive arts creators, understanding these elements is essential to sustaining both creative freedom and financial stability.
At Wordy McCurdy Publishing LLC, this service empowers creators to:

• Protect their intellectual property

• Make informed business decisions

• Build a portfolio of assets that can grow across books, apps, and media